NIL COLLECTIVES ON TRIAL — WHO REALLY PAYS? 
Lee Walpole Lassiter, Esq. Lee Walpole Lassiter, Esq.

NIL COLLECTIVES ON TRIAL — WHO REALLY PAYS? 

The article discusses the rise of NIL (Name, Image, Likeness) rights in college sports, highlighting the initial enthusiasm for athletes profiting freely, which has since led to instability due to poorly regulated collectives. These collectives, often working closely with universities, face legal issues from unfulfilled promises and questionable deals, exemplified by the Jaden Rashada case. Regulators now enforce stricter rules to prevent pay-for-play schemes, and schools are establishing official NIL channels to mitigate liability. Athletes are advised to verify funds and clear contractual terms before entering agreements. Despite challenges, NIL collectives are expected to persist and evolve, emphasizing the need for accountability and careful oversight in the future.

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Adidas and the $13 Million Power Play in Miami-Dade: A New Era for High School Sports Branding
Lee Walpole Lassiter, Esq. Lee Walpole Lassiter, Esq.

Adidas and the $13 Million Power Play in Miami-Dade: A New Era for High School Sports Branding

Adidas has signed a landmark five-year, $13 million contract with Miami-Dade County Public Schools, making it the exclusive supplier of athletic apparel and equipment for 41 high schools. This deal, which includes naming rights to Traz Powell Stadium, embeds Adidas deeply within the region’s sports programs and positions the brand to build early loyalty among top athletic talent. While not a direct NIL (Name, Image, and Likeness) agreement, the partnership sets the stage for future endorsements as Florida now allows high school athletes to benefit from NIL deals. The move signals a new era where corporate partnerships extend beyond uniforms to shape athlete branding and influence the evolving high school sports landscape.

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