The Demise of Student Athlete NIL: A Case Study in the Fragility of Third-Party Collectives
On October 2, 2025, Sports Business Journal reported that Student Athlete NIL (SANIL), one of the nation’s largest operators of third-party “collectives,” will cease operations (Sports Business Journal, 2025). This announcement is emblematic of the turbulence reshaping the NIL marketplace in the wake of the House v. NCAA settlement and the formalization of revenue-sharing mechanisms between institutions and athletes.
NIL Revenue Sharing — The $20 Million Shift
Summary: This blog examines the evolving landscape of college athlete compensation following the introduction of Name, Image, and Likeness (NIL) rights and the House v. NCAA settlement, which now allows schools to share millions in revenue with athletes. While payments are largely concentrated in high-profile sports, the shift creates significant financial, transparency, and legal challenges for athletic departments, especially regarding revenue generation, equity, and compliance with Title IX.
Watch Michael’s Fast Break here: https://youtube.com/shorts/sI5NImvd8Ik?feature=share