Welcome to the Chalk Talk Book Club, where attorney and athlete agent Lee Walpole Lassiter breaks down The Athlete’s NIL Playbook by Kristi Dosh chapter by chapter. From understanding NIL rules to mastering contracts, this series gives athletes and parents the playbook for winning on and off the field with clear takeaways, real-world examples, and the humor only a sports lawyer who loves tax law could deliver.

💡Read Smart. Play Smarter.💡

🎬 INTRO (0:03) – Chalk Talk Book Club Presents: The Athlete’s NIL Playbook

🎬 CHAPTER 1(1:09) – NIL Rules in College and High School Sports

🎬 CHAPTER 2 (3:55) – NIL Activities & Opportunities

🎬 CHAPTER 3 (6:50) – Defining and Growing Your Personal Brand

🎬 CHAPTER 4 (9:21) – Social Media Marketing

🎬 CHAPTER 5 (12:42) – Finding Deals, Pitching & Pricing

🎬 CHAPTER 6 (15:52) – Working with Third Parties: Collectives, Agencies & More

🎬 CHAPTER 7 (19:29) – Licensing & Intellectual Property

🎬 CHAPTER 8 (22:56) – NIL Agents

🎬 CHAPTER 9 (26:31) – Contracts & Other Legal Issues

🎬 CHAPTER 10 (29:45) – Extending Your Brand Beyond Graduation

🎬 CHAPTER 11 (32:39) – The Future of NIL & Revenue Sharing

🎬 SERIES CLOSER (35:54) – The Athlete’s NIL Playbook by Kristi Dosh

🧠 Knowledge is the real NIL currency.🧠