Your boy ain’t a brand—yet. In this episode of the Triple A Ball ‘N Play™ Podcast, Lee and Michael break down why athletes can’t just slap a hashtag on Instagram and call it marketing. We dig into what actually builds a brand—authenticity, consistency, and strategy. Whether you’re a high school prospect, a college star, or gunning for the pros, this one’s a wake-up call.

🔥 Topics covered:
- Why hype without foundation won’t land you NIL deals
- Building a personal brand beyond the highlight reel
- Red flags that make sponsors walk away
- Real steps to turn “just a player” into a marketable brand

Ball ‘N Play™ is more than a podcast—we’re athlete agents and advisors (and Lee's an attorney) making sure athletes get it right from day one.