Lee Walpole Lassiter, Esq. 10/20/25 Lee Walpole Lassiter, Esq. 10/20/25

Adidas and the $13 Million Power Play in Miami-Dade: A New Era for High School Sports Branding

Adidas has signed a landmark five-year, $13 million contract with Miami-Dade County Public Schools, making it the exclusive supplier of athletic apparel and equipment for 41 high schools. This deal, which includes naming rights to Traz Powell Stadium, embeds Adidas deeply within the region’s sports programs and positions the brand to build early loyalty among top athletic talent. While not a direct NIL (Name, Image, and Likeness) agreement, the partnership sets the stage for future endorsements as Florida now allows high school athletes to benefit from NIL deals. The move signals a new era where corporate partnerships extend beyond uniforms to shape athlete branding and influence the evolving high school sports landscape.

Lee Walpole Lassiter, Esq. 10/15/25 Lee Walpole Lassiter, Esq. 10/15/25

The 5-in-5 Rule and NIL: Why College Basketball Is Taking a Timeout

Lee Walpole Lassiter explains how NIL budgets, the transfer portal, and the NCAA’s proposed 5-in-5 Rule are freezing basketball recruiting and changing the way coaches build rosters.

Lee Walpole Lassiter, Esq. 10/8/25 Lee Walpole Lassiter, Esq. 10/8/25

In the Arena of Faith and Sport: FCA in Broward & Miami-Dade

Faith and sports collide in this Fast Break with Lee as she dives into how the Fellowship of Christian Athletes (FCA) is shaping the next generation of players and coaches across South Florida. Discover how FCA huddles, lacrosse programs, and campus outreach are transforming local athletics with purpose and passion.

Lee Walpole Lassiter, Esq. 8/18/25 Lee Walpole Lassiter, Esq. 8/18/25

Here’s Why Reggie Bush’s Case Is Your Contract Wake-Up Call

Reggie Bush’s attorney spent Friday in a Los Angeles courtroom asking a judge to rethink a tentative ruling that would kick parts of Bush’s NIL lawsuit to the curb. Translation: his team is arguing, among other things, that Bush didn’t sign his rights away—and that it’s not too late to hold the NCAA, USC, and the Pac-12 accountable for using his name, image, and likeness without paying him. The judge has signaled the claims may be time-barred (lawyer-speak for “you missed the filing deadline”), but is considering final dismissal requests before issuing a ruling. (Bloomberg Law, MyNewsLA.com)