Welcome to Chalk Talk Book Club — where we read the books athletes should be reading, and we build legacies that don’t evaporate when the season ends.

This is Part 1 of Malcolm Lemmons’ Impact Beyond the Game (2020), covering the Introduction + Chapters 1–6 through an integrity-first, faith-filled lens with real NIL strategy you can use (with a healthy smattering of Coach Prime's wisdom from our last CTBC - Elevate and Dominate: 21 Ways to Win On and Off the Field - thrown in!).

In Part 1, Lee breaks down:

• Why every athlete already has a brand (whether they manage it or not)

• Identity beyond the scoreboard: your name is an asset

• Story + values as strategy (not fluff)

• Followers vs engagement: trust is the real currency

• Social media platforms as tools (with modern updates like X + Reels)

• What athletes should NEVER do online

• Why every athlete needs owned platforms (website, list, media kit)

• We also connect the book’s lessons to pro-level NIL thinking and Lee’s 6-month plan to sign a MiLB/MLB player by building trust, protection, and legacy systems.