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12/26/25What Lemmons Gets Right in Impact Beyond the Game (Intro–Ch. 6) | Chalk Talk Book Club EP.1 with Lee
Welcome to Chalk Talk Book Club — where we read the books athletes should be reading, and we build legacies that don’t evaporate when the season ends.
This is Part 1 of Malcolm Lemmons’ Impact Beyond the Game (2020), covering the Introduction + Chapters 1–6 through an integrity-first, faith-filled lens with real NIL strategy you can use (with a healthy smattering of Coach Prime's wisdom from our last CTBC - Elevate and Dominate: 21 Ways to Win On and Off the Field - thrown in!).
In Part 1, Lee breaks down:
Why every athlete already has a brand (whether they manage it or not)
Identity beyond the scoreboard: your name is an asset
Story + values as strategy (not fluff)
Followers vs engagement: trust is the real currency
Social media platforms as tools (with modern updates like X + Reels)
What athletes should NEVER do online
Why every athlete needs owned platforms (website, list, media kit)
We also connect the book’s lessons to pro-level NIL thinking and Lee’s 6-month plan to sign a MiLB/MLB player by building trust, protection, and legacy systems.
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12/11/25Deion, Shedeur, Shilo & #theSanders Standard | "Elevate & Dominate" Deep Dive with Lee & ChalkTalk
Deion Sanders didn’t just write a sports book. He wrote a blueprint for athletes, parents, coaches, and believers trying to win at life without losing their soul.
In this Chalk Talk Book Club episode, Lee walks you through Deion Sanders’ 2024 book "Elevate & Dominate: 21 Ways to Win On and Off the Field" chapter by chapter — from brokenness and hospital rooms to faith, fatherhood, leadership, and what Lee terms the #SandersStandard - The heart of Deion's book, the essence of who "Coach Prime" is, is what we are all watching play out in real time through Shedeur and Shilo.
This episode is especially for:
High school & NCAA athletes trying to navigate NIL, pressure, and identity
Pro athletes & creators wrestling with platform, criticism, and calling
Parents & coaches raising the next generation of competitors and leaders
Believers in sports who want to see how faith actually looks in real life, not just in quotes
Lee talks about:
How faith, discipline, and consistency built the Sanders family standard
Why Shedeur’s grace with the Browns and Shilo’s resilience are living sermons
How older athletes, women, and “late bloomers” can still chase purpose, not just stats
Why peace doesn’t come from contracts, clout, or jerseys — but from surrender
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9/17/25"NIL Playbook for Athletes" by Miles Kendrick | CHALK TALK BOOK CLUB | READ SMART, PLAY SMARTER!
In this Chalk Talk Book Club episode, we break down the NIL Playbook for Athletes by Miles Kendrick—a must-read for high school and college athletes (and parents) navigating the new world of Name, Image, and Likeness. Learn how to protect eligibility, build your brand, and avoid the mistakes that can cost you big money and opportunities. Brought to you by Ball ‘N Play™ Sports Agency, home of the Triple A Ball ‘N Play™ Podcast.
CLICK HERE TO ORDER THIS TITLE ON AMAZON https://amzn.to/46rl8aL "As an Amazon Associate, Ball ‘N Play™ Sports Agency earns a commission from qualifying purchases."
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10/2/25Chalk Talk Book Club: Significant Recruiting by Matt Rogers
The recruiting journey can make or break an athlete’s future. In this Chalk Talk Book Club episode, we break down Matt Rogers’ must-read book Significant Recruiting: The Playbook for Prospective College Athletes.
From Division I dreams to Division III opportunities, Rogers’ 12-step system gives athletes and parents a proven playbook for navigating the recruiting process the right way. Learn how to avoid common mistakes, communicate with college coaches, and maximize scholarship opportunities.
At Ball ‘N Play™ Sports Agency, we help athletes succeed both on and off the field. Tune in for more insights, and don’t forget to check out the Triple A Ball ‘N Play™ Podcast for NIL, recruiting, and athlete advocacy content.
👉 Subscribe to Chalk Talk Book Club and never miss an episode.
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11/7/25The Athlete’s NIL Playbook — Chalk Talk Book Club Series
Welcome to the Chalk Talk Book Club, where attorney and athlete agent Lee Walpole Lassiter breaks down The Athlete’s NIL Playbook by Kristi Dosh chapter by chapter. From understanding NIL rules to mastering contracts, this series gives athletes and parents the playbook for winning on and off the field with clear takeaways, real-world examples, and the humor only a sports lawyer who loves tax law could deliver.
💡Read Smart. Play Smarter.💡
🎬 INTRO (0:03) – Chalk Talk Book Club Presents: The Athlete’s NIL Playbook
🎬 CHAPTER 1(1:09) – NIL Rules in College and High School Sports
🎬 CHAPTER 2 (3:55) – NIL Activities & Opportunities
🎬 CHAPTER 3 (6:50) – Defining and Growing Your Personal Brand
🎬 CHAPTER 4 (9:21) – Social Media Marketing
🎬 CHAPTER 5 (12:42) – Finding Deals, Pitching & Pricing
🎬 CHAPTER 6 (15:52) – Working with Third Parties: Collectives, Agencies & More
🎬 CHAPTER 7 (19:29) – Licensing & Intellectual Property
🎬 CHAPTER 8 (22:56) – NIL Agents
🎬 CHAPTER 9 (26:31) – Contracts & Other Legal Issues
🎬 CHAPTER 10 (29:45) – Extending Your Brand Beyond Graduation
🎬 CHAPTER 11 (32:39) – The Future of NIL & Revenue Sharing
🎬 SERIES CLOSER (35:54) – The Athlete’s NIL Playbook by Kristi Dosh 🧠 Knowledge is the real NIL currency.🧠
Deion Sanders didn’t just write a sports book. He wrote a blueprint for athletes, parents, coaches, and believers trying to win at life without losing their soul.
In this Chalk Talk Book Club episode, Lee walks you through Deion Sanders’ 2024 book "Elevate & Dominate: 21 Ways to Win On and Off the Field" chapter by chapter — from brokenness and hospital rooms to faith, fatherhood, leadership, and what Lee terms the #SandersStandard.
Hosted by Lee, a former college English professor turned sports attorney and athlete agent, and most importantly, a sister-in-Christ, this Chalk Talk Book Club Deep Dive dives deep indeed: Ch. 1–3: Broken but moving, setting your own thermostat, and “being where your feet are” Ch. 4–6: Confidence vs ego, being a leader vs being a dog, and the three W’s: Want, Work, Win Ch. 7–10: Identity in Christ, who’s really on your team, iron sharpening iron, and respect as a way of life Ch. 11–14: Uniform as discipline, time as holy, “what’s your rabbit?” and opening doors for others Ch. 15–20: Keeping the main thing the main thing, fighting for what’s right, dreaming big, consistency, diversity, and finishing what you start Ch. 21: The moment Deion drove off a cliff, met God in the fallout, and finally found peace.
This episode is especially for:
~High school & NCAA athletes trying to navigate NIL, pressure, and identity
~Pro athletes & creators wrestling with platform, criticism, and calling ~Parents & coaches raising the next generation of competitors and leaders
~Believers in sports who want to see how faith actually looks in real life, not just in quotes
Lee talks about:
How faith, discipline, and consistency built the Sanders family standard
Why Shedeur’s grace with the Browns and Shilo’s resilience are living sermons
How older athletes, women, and “late bloomers” can still chase purpose, not just stats
Why peace doesn’t come from contracts, clout, or jerseys — but from surrender
📚 Book: Deion Sanders – Elevate & Dominate: 21 Ways to Win On and Off the Field (2024)
🎧 Series: Chalk Talk Book Club — where we break down books that help athletes, parents, and creators establish, guard, and elevate their lives and legacies.
🔔 SUBSCRIBE for more on YouTube!
WORK WITH US (Athletes, Parents, Coaches, Creators):
Ball ’N Play™ Sports Agency PLLC – Athlete Representation, NIL, and Legacy Building
(c)2025 Chalk Talk™ Book Club & Ball 'N Play™ Sports Agency, PLLC. All Rights Reserved.
"Elevate & Dominate: 21 Ways to Win On and Off the Field' by Deion Sanders with Don Yaeger is copyrighted by Prime Books, LLC (2024). All Rights Reserved.
TO PURCHASE THE BOOK: https://amzn.to/4aKPO9v "
As an Amazon Associate, Ball ‘N Play Sports Agency earns a commission from qualifying purchases."
Learn how to navigate NIL like a pro.
Sports attorney & agent Lee Walpole Lassiter breaks down Kristi Dosh’s The Athlete’s NIL Playbook in this 11-chapter Chalk Talk Book Club series.
✔️ NIL rules
✔️ Branding & contracts
✔️ Pricing & protection
✔️ Future of NIL
Watch, learn, and share.
Welcome to the Chalk Talk Book Club, where attorney and athlete agent Lee Walpole Lassiter breaks down The Athlete’s NIL Playbook by Kristi Dosh chapter by chapter. From understanding NIL rules to mastering contracts, this series gives athletes and parents the playbook for winning on and off the field with clear takeaways, real-world examples, and the humor only a sports lawyer who loves tax law could deliver.
💡Read Smart. Play Smarter.💡
🎬 INTRO (0:03) – Chalk Talk Book Club Presents: The Athlete’s NIL Playbook
🎬 CHAPTER 1(1:09) – NIL Rules in College and High School Sports
🎬 CHAPTER 2 (3:55) – NIL Activities & Opportunities
🎬 CHAPTER 3 (6:50) – Defining and Growing Your Personal Brand
🎬 CHAPTER 4 (9:21) – Social Media Marketing
🎬 CHAPTER 5 (12:42) – Finding Deals, Pitching & Pricing
🎬 CHAPTER 6 (15:52) – Working with Third Parties: Collectives, Agencies & More
🎬 CHAPTER 7 (19:29) – Licensing & Intellectual Property
🎬 CHAPTER 8 (22:56) – NIL Agents
🎬 CHAPTER 9 (26:31) – Contracts & Other Legal Issues
🎬 CHAPTER 10 (29:45) – Extending Your Brand Beyond Graduation
🎬 CHAPTER 11 (32:39) – The Future of NIL & Revenue Sharing
🎬 SERIES CLOSER (35:54) – The Athlete’s NIL Playbook by Kristi Dosh
🧠 Knowledge is the real NIL currency.🧠
Parents often mean well but can unintentionally derail the recruiting process. Athletes want exposure but need guidance to navigate the rules, timelines, and expectations of college coaches. Significant Recruiting bridges that gap with a practical, step-by-step playbook for success. The Chalk Talk Book Club breaks it down further, showing how this guide applies across all levels—D1, D2, and D3—and how parents and athletes can work together to maximize opportunities.
The recruiting journey can make or break an athlete’s future. That’s why the Chalk Talk Book Club is diving into Matt Rogers’ must-read guide, Significant Recruiting: The Playbook for Prospective College Athletes. This book offers parents and student-athletes a clear roadmap through the often confusing recruiting process, from Division I dreams to Division III opportunities. Whether you’re navigating scholarships, highlight reels, or communication with coaches, Rogers’ 12 steps simplify what it takes to succeed.
Why Significant Recruiting Matters for Athletes & Parents
Key Lessons from Matt Rogers’ 12-Step Recruiting Playbook
How the Chalk Talk Book Club Helps Families Succeed in Recruiting
From NIL Deals to College Exposure: Building Smarter Pathways
Parents often mean well but can unintentionally derail the recruiting process. Athletes want exposure but need guidance to navigate the rules, timelines, and expectations of college coaches. Significant Recruiting bridges that gap with a practical, step-by-step playbook for success. The Chalk Talk Book Club breaks it down further, showing how this guide applies across all levels—D1, D2, and D3—and how parents and athletes can work together to maximize opportunities.
👉 Tune into the Chalk Talk Book Club for our full breakdown of Significant Recruiting, and check out the Triple A Ball ’N Play Podcast for more insights on NIL, recruiting, and athlete advocacy.
NIL Playbook for Athletes by Miles Kendrick
NIL recruiting tips high school athletes
NIL rules for college athletes
How to get NIL deals legally
NIL mistakes to avoid for athletes
NIL book review 2025
NIL strategy for parents and athletes
Ball N Play Sports Agency NIL
Chalk Talk Book Club - Read Smart, Play Smarter TM
In this Chalk Talk Book Club episode, we break down NIL Playbook for Athletes by Miles Kendrick—a must-read for high school and college athletes (and parents) navigating the new world of Name, Image, and Likeness.
Learn how to protect eligibility, build your brand, and avoid the mistakes that can cost you big money and opportunities. Brought to you by Ball ’N Play Sports Agency, home of the Triple A Ball ’N Play Podcast.
This is Part 1 of Malcolm Lemmons’ Impact Beyond the Game (2020), covering the Introduction + Chapters 1–6 through an integrity-first, faith-filled lens with real NIL strategy you can use (with a healthy smattering of Coach Prime's wisdom from our last CTBC - Elevate and Dominate: 21 Ways to Win On and Off the Field - thrown in!).