College sports just unlocked a new character: private equity — and when capital shows up, it doesn’t come for vibes. It comes for growth.

In Episode 16 of the #AAABNP Podcast, Lee and Michael connect the dots between the money wave (Utah’s private-equity-backed for-profit move) and the behavior wave (spitting incidents, violence headlines, and gambling investigations). Because once the “product” becomes trust, the smallest acts of contempt start to cost real money.

In this episode: Culture contagion: leadership scandal + program rule-breaking + rivalry chaos. “Spit is contempt”: the NFL and college spitting wave and why it nukes NIL + reputation. Off-field violence and why “alleged” can still become a career event.

The betting virus: DOJ case activity, the Terry Rozier plea, and how insider info becomes a commodity. The rebuild: a practical survival kit for athletes protecting their name.

Chalk Talk tie-in: We also reference our Coach Prime “standards” breakdown (Elevate & Dominate) as the blueprint for culture that doesn’t collapse under pressure. ("Elevate and Dominate: 21 Ways to Win On and Off the Field" by Deion Sanders)

⚠️ Note: Several items discussed involve allegations and ongoing legal/league processes. We cite reporting and official releases; this is commentary/education, not legal advice.