Deion Sanders didn’t just write a sports book. He wrote a blueprint for athletes, parents, coaches, and believers trying to win at life without losing their soul.

In this Chalk Talk Book Club episode, Lee walks you through Deion Sanders’ 2024 book "Elevate & Dominate: 21 Ways to Win On and Off the Field" chapter by chapter — from brokenness and hospital rooms to faith, fatherhood, leadership, and what Lee terms the #SandersStandard - The heart of Deion's book, the essence of who "Coach Prime" is, is what we are all watching play out in real time through Shedeur and Shilo.

This episode is especially for:

• High school & NCAA athletes trying to navigate NIL, pressure, and identity

• Pro athletes & creators wrestling with platform, criticism, and calling

• Parents & coaches raising the next generation of competitors and leaders

• Believers in sports who want to see how faith actually looks in real life, not just in quotes

Lee talks about:

• How faith, discipline, and consistency built the Sanders family standard

• Why Shedeur’s grace with the Browns and Shilo’s resilience are living sermons

• How older athletes, women, and “late bloomers” can still chase purpose, not just stats

• Why peace doesn’t come from contracts, clout, or jerseys — but from surrender